ELFS is one of the best Croatian youth fashion stores in Zagreb!

Designers of the brand ELFS, Ivan Tandarić (1982) and Aleksandar Šekuljica (1985), graduated from faculty of design at TTTF in 2009, Zagreb. Brand has started developing simultaneously with designers’ student years, continuing nowadays making a part of Fashion.hr where they display their new collections.

In last couple of years their design brought them to the very top of Croatian fashion world. Well-known of its commercial designer approach as well as representation of fashion as fun, from season to season ELFS managed to surprise and thrill critics and public attending their fashion shows.

Fashion expression is based on parts of conscious trash. The inspiration for fashion shows had been taken from various beauty elections, trash icon – David Hasselhof, turbofolk pioneer of silicon beauty, Kasandra the nineties popular dance music singer, Split’s queen of aerobic – Nataša Bebić, and the last but not least, the well – known soap opera Dinastija. Beside within the context of fashion, brand has been mentioned several times in camp culture context. Making a great step towards experimenting with adornments and at the same time changing the connotation of the same, lead the brand be connected with camp culture. Designers established brand ELFS itself by playing ‘’logo-maniacs’’, ironically printing logo everywhere as a status symbol.

Many regional stars had identified themselves with the brand, within whom Severina, Jelena Rozga, Franka Batelić, Ecija Ivušić, Ana Rucner, Iva Jerković, Doris Pinčić Rogoznica, Maja Šuput and others. All of that made contribution in making of recognizable fashion brand that ELFS is, know under the synonym ‘’Nice clothes for the nice people.’’!